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Tony Kok x IJsselland Safety Region

Informing young people about fire safety in the digital world in a fun way.

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Client
PEC Zwolle
Service
  • Talent management
  • Marketing
Game

Corporate social responsibility in the digital world

In cooperation with PEC Zwolle, the #VetVeiligMetTony campaign was created in 2020 for one of the partners of PEC Zwolle esports: the IJsselland Safety Region. Together, we looked at how to use the reputation of the PEC Zwolle esports players to bring safety issues to the attention of young people in a fun way.

Concept


Three Instagram series in style

In three different series of topics, Tony Kok was used in branded content on both Instagram feeds and Instagram stories. The topics were as follows:

#VetVeiligMetTony1: Fire safety
#VetVeiligMetTony2: Safety around the house
#VetVeiligMetTony3: Safety in sports

Concept


Unique content

Together with PEC Zwolle esports, Tony Kok visited the IJsselland Region to shoot content in a firefighter truck, in front of a burning car, and together with a fire safety expert, for example. Home of esports then made sure there were cool social media announcements (branded content) to announce the quiz each week.

Results

6

branded Instagram feed posts

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40

Branded Instagram stories

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Mockuper 2

4000+ likes

On Instagram feed posts

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Mockuper 1

30.000+

Views op Instagram stories

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Tomas Toma - PEC Zwolle

Home of esports is an excellent and professional partner when it comes to (online) events, activations and management matters regarding esports. With products of the highest quality, both online and offline, and a great deal of know-how, they are able to take care of everything for you. The IJsselland Safety Region activation is an excellent example of this.

Tomas toma socialproof
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