Businessclub

Optimal gaming and esports journey

De Graafschap x Home of esports: an esports journey with online and physical gaming events.

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Client
Graafschap
Service
  • Online game events
  • Gaming tournament software
  • Marketing
Game

The next step in reaching the young generation of fans

After three De Graafschap ‘Bliefthuus’ FIFA 20 tournaments with over 300 participating youths, De Graafschap wanted to take the next step in the esports journey, which had started in March 2020. Together with municipalities from the Achterhoek and Achterhoek in beweging, we created the Achterhoek FIFA cup! Main objective: Reaching, understanding and connecting with the young target group during the difficult Covid period.

Concept


Equipped and prepared to organise major professional events

De Graafschap x Home of esports: 10 professional game studios on location so that 40 participants could play at the same time. With our switching studio and duplication software, we can show the right highlight of the matches on two large screens simultaneously.

Impression of content

Taylor-made branding is the core of good communication

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210114 Bliefthuus4 graafschap stilstaand
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Achterhoekse FIFA Cup BASIS
Results

Esports and gaming as a marketing tool

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Participants in the Online Achterhoek FIFA cups

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300

Participants in the Online Bliefthuus FIFA tournaments

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80

Participants in the FIFA, sports and fun afternoon

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Scored goals

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Fifa game de graafschap


Co-creation and connection with the young generation

The great thing about this day of fun was that we combined the online FIFA skill games with the physical FIFA skill games. You could collect points for both the physical and online skill games and ultimately earn prizes. This is how the municipalities and Achterhoek in Beweging met their biggest challenge for these types of organisations regarding gaming: ‘Should we be encouraging gaming and esports by encouraging this kind of initiative?’ YES!

Michael Ogubai - De Graafschap

Home of Esports is an expert organisation. They are very helpful and flexible in organising both online and offline tournaments. The physical activity at De Vijverberg stadium was organised very professionally. They are also proactive in the ‘how and what’ of the esports activities. All in all, we are very satisfied with our cooperation.

Michael Ogubai
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Questions or contact?

Do you have a question about a service or do you want to receive more information? Please do not hesitate to contact us!