Businessclub

The Stedendriehoek FIFA Cup

Organizing an online event to connect young people during the Covid period: together with GAE and the municipalities of the Stedendriehoek (urban triangle), we set to work!

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Client
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Service
  • Online game events
  • Marketing
Game

Perspective for young people in Covid times

The municipalities of the Stedendriehoek gave us the assignment of creating a cool online FIFA event for adolescents aged 12 and up. We completed the triangle with the input of the regional professional football organization Go Ahead Eagles and set to work on a concept for reaching and entertaining as many young people as possible during the difficult Covid period.

Concept

Battle for the prizes

In two online qualification tournaments via the Home of esports platform, more than 150 participants had the chance to qualify twice for the top 8. Parents and friends were able to watch the final matches live on Twitch.tv, where we commented on the matches of the finalist with personalized overlays.

Concept

Top 16

The top 16 qualifiers from the qualifying tournaments competed in an online final tournament for a very big prize: the day’s winner received a brand new PlayStation 5!

Results

The power of gaming

178

Registrations

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149

Unique players

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4

Involved news parties

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3

Livestreams

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Ingrid de Croon

Home of esports delivers taylor-made work, is communicatively strong, and is innovative. Youth can get in touch with each other in a fun way via their online tournaments. From the start, it became clear to me that we were dealing with a professional organization. The collaboration, including GEA as a partner too, made us want more.

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Questions or contact?

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