Organizing an online event to connect young people during the Covid period: together with GAE and the municipalities of the Stedendriehoek (urban triangle), we set to work!
The municipalities of the Stedendriehoek gave us the assignment of creating a cool online FIFA event for adolescents aged 12 and up. We completed the triangle with the input of the regional professional football organization Go Ahead Eagles and set to work on a concept for reaching and entertaining as many young people as possible during the difficult Covid period.
In two online qualification tournaments via the Home of esports platform, more than 150 participants had the chance to qualify twice for the top 8. Parents and friends were able to watch the final matches live on Twitch.tv, where we commented on the matches of the finalist with personalized overlays.
Involved news parties`
Home of esports delivers taylor-made work, is communicatively strong, and is innovative. Youth can get in touch with each other in a fun way via their online tournaments. From the start, it became clear to me that we were dealing with a professional organization. The collaboration, including GEA as a partner too, made us want more.
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