New Partnership: Team THRLL League of Legends X University of Twente

  23-12-2020
  Tjerk van der Maten
  Leestijd: 4 minuten

KAMPEN | TWENTE | LEAGUE OF LEGENDS | For the 2021 season Team THRLL is going to collaborate with The University of Twente. Last February the university announced their own students esports team: Esports Team Twente. In addition to the ultimate goal of competing on the bigger esports tournaments on national and international level, this university team focusses on the research and data analysis component of esports. With esports-performance research being at least as important as the competitive goal for the university. Team THRLL is still the newest team in the Dutch League of Legends, last year they reached the number one spot in the Summer Split of the brand-new league, this year the focus will be on growing the brand towards more brand awareness in the European business landscape and of course compete for the number one spot during play-offs. The organizations join forces for the upcoming season in multiple subjects.

THRLL Academy Twente
The most interesting subject to address in this collaboration is the fact that the current Esports Team Twente, who is also active in the Dutch Colleague League (DCL), will be active as Academy team for Team THRLL. The (slightly adjusted) line-up will be competing under the composite name THRLL Academy Twente in the new format of the Open Tour Benelux (OTBLX). Team THRLL will put effort in training and development of the players during 'inhouses' with their main team. On the other hand, Esports Team Twente is going to do research at various factors that influence the performance, such as; psychology and stress in teams, communication between team members and data-analyses.

Mutual goal
The mutual goal on business level for both parties is to make League of Legends esports more accessible for players and especially brands. The League of Legends esports atmosphere in The Netherlands is growing and it’s simply awesome to hang on at the ‘marketing tool’ esports. Will future students choose the university of Twente because of their awesome student branding tools such as esports? It could be the push in the right direction ; )

Tjerk van der Maten, esports manager Home of esports: ,,The University of Twente is one of the University’s in The Netherlands that is really investing in esports. The ambitions and enthusiasm of the people involved with the project is massive and really in line with the goals of the Team THRLL brand. We are really excited to see how the projects turn out the upcoming year!”

Idwer de Vries, general manager Esports Team Twente: ,,Team THRLL and the overarching organization Home of Esports has defined itself as a staple in the Benelux Esports scene within a very short time span. This ambitious drive of Team THRLL combined with their care and understanding of their players fits perfectly with the vision of the University of Twente to further develop esports related research. We are stoked to combine their expertise with training esporters with our own projects and players in 2021!

Stay tuned for the line-up of the brand new THRLL Academy Twente!

Team THRLL & University of Twente.

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